It is widely believed that gaining experience (or trying out things) is the best way to learn and become more certain or confident in many areas of life. My experience in testing and applying keyword search optimization on a few articles has been paying off—but I know this is just the beginning!
Since I started publishing content on the internet 7 years ago, I’ve never really liked the idea of concentrating on keywords or applying keyword search optimization, most especially because of the extra effort it requires and the rules that have to be followed in order to properly incorporate it when producing content.
On the other hand, stats from my website’s dashboard, and Google search console performance reports have proven that keyword search optimization (or “keyword optimization SEO”) will always help articles attract views from other search engines, even if followers from a hosted platform (for e.g., Weebly, Blogger, WordPress.com, etc,) are not attracted to the article enough to make them “comment” or “like” the articles.
One major lesson I’ve learnt is that even if nobody is attracted enough to “comment on” or “like” an article that is first published within a hosted platform (like Blogger or WordPress.com) where most site owners or bloggers get/have their respective followers, the article can still receive the highest number of views from all types of search engines, especially Google. (But keyword search optimization will be needed to get there.)
This has “almost” been the case with one of my articles titled Definition & types of technical drawing. The article has roughly one-third the number of likes and comments that My reception of “the versatile blogger award” has; yet still, the former has been viewed 400+ times more than the latter.
In fact, as at the time of writing, My reception of “the versatile blogger award” was on the 1st position in terms of total number of likes from WordPress.com-based readers, while Definition & types of technical drawing was on the 71st position. We can all agree that results would have been very different if readers from outside WordPress.com—such as Google, Bing, Yahoo Search, Facebook, etc.—decided, or were easily allowed to like/comment on WordPress.com-based posts.
In order to express these realities more, we will look at screenshots, stats and analysis of a one of my article’s views on my site’s WordPress.com-hosted dashboard, and Google search console performance reports, respectively. In addition, we will briefly discuss 2 other articles that respond to searches/queries and attract views from Google.
Before we move forward, truth be told: over time, keyword optimization can help your articles attract the highest number of views as possible from all search engines, especially the most powerful one: Google. The right application of keyword search optimization can bring your website a lot of exposure, visitors, customers, conversions, and even money.
Generally, we will discuss the following:
- Definition of keyword search optimization.
- Importance/advantages of using keyword search optimization.
- Screenshots, stats and analysis of my highest viewed keyword-search-optimized article titled: “Definition & types of technical drawing”.
- Practical example: where and how to place keywords.
Definition of keyword search optimization
Keyword optimization can be defined as the process of conducting keyword research in order to analyze and select the best keywords that would be able to target and drive qualified traffic from search engines to a website and its article(s).
Why do most websites and blogs take keyword search optimization as a “do-or-die” thing? Because the proper use of keywords can actually make a difference for websites and blogs.
It has to be noted that keyword search optimization is very important in the initial stages of planning for content production and search engine marketing campaigns.
Importance/advantages of using keyword search optimization
When it comes to search engine marketing, keyword research and optimization is very important because it offers high and valuable returns. As a content writer or blogger, searching for/using popular keywords (both short-tail and long-tail) will really help to produce trendy content that can attract organic traffic.
Keyword search optimization can actually help your content reach and attract potential customers if you have an idea of the words/keywords that are mostly typed during queries/searches. And to do that, you can use a keyword optimization tool website in a way that will be explained further below.
The undeniable fact is that, on search engines, most websites are ranked for quality in combination with an appropriate use of certain keywords. The use of keyword search optimization has the following advantages:
- It attracts an engaged audience: the type of audience you are looking for.
- It leads to increased conversion in terms of views and sales: it helps relevant content not only to attract visitors, but also to convert them to customers and sources of cash or revenue generation.
- It gives content creators and bloggers insight into current internet marketing trends. By consistently analyzing keywords, it becomes easy to always understand internet users’ and consumers’ behavior, and what potential customers are mostly searching for.
- It helps to prioritize time properly and not waste it on creating content that uses inefficient keywords which can’t attract as much traffic as other more efficient ones can. Using the right keywords can greatly increase a site’s return on investment (ROI) in terms of views and exposure.
Screenshots, stats and analysis of my keyword-search-optimized article titled: “Definition & types of technical drawing”
Although the article Definition & types of technical drawing doesn’t have/hasn’t had anything close to the highest number of likes and comments on my site since it was published some time ago (February 15, 2019), it currently attracts between 30 and 50+ views per day, even when I don’t publish. Initially, it started from a few views per day, but was/has been increasing every day until its now around 50+ views per day.
Most of the views come from Google; you can see the stats for only one day on “Screenshot 1” below.
As you can see, the stats on the image show that my website attracted a total of 167 views on August 16, 2019. And even though I didn’t publish a new article on that day, my website was referred 63 times from Google, while the article itself attracted 55 views, and my Google search console performance clicks and impressions for days and weeks also confirm that most of the article’s views always come from Google, rather than from WordPress.com.
The good thing is that the longer an informative and keyword search optimized article stays on the internet, the more it tends to increasingly attract search engines, and the more it will be found, especially if content quality and keyword search optimization are properly incorporated into content during the writing stage, and prior to publishing.
As you can see on “Screenshot 2”, as at the time of writing, my site has been referred 963 times from Google, 156 times from Bing, and 20,156 times from WordPress.com’s reader in 2019; while the article itself has received 1,352 views from all search engines (including Google). Generally, as at the time of writing, my site has 110 articles, and has been viewed about 42,300+ times.
In addition, daily stats and observations from Google search console performance reports have proven that the article (even though comparably less popular on WordPress.com), has been viewed about 900+ times or more from Google; and this can be linked to keyword search optimization.
Screenshot 2: article’s total number of views
I also applied keyword search optimization to 2 other articles which have also been doing quite well on Google as you can see on “Screenshot 2” (above) and “Screenshot 3” (below) of my site’s stats dashboard and Google users’ queries/searches such as “why study environmental science” and “why do we need to study environmental science” (both are related to my article titled: 15 Reasons why you should study environmental science), and “christian freelance writing jobs” (related to my article titled: Christian freelance writing jobs: 19 websites that pay for submissions).
Generally, as you can see on “Screenshot 2”, no other article has attracted more views than the article under discussion; in addition, “Screenshot 3” informs us that no other article on this site has attracted more clicks and impressions on Google than Definition & types of technical drawing; it’s just way too far ahead of the rest.
In fact, the stats (August 17, 2019) on “Screenshot 4” shows that the article has an average position on 1.4 (almost 1.0) on Google whenever searches/queries are made using the long-tail keyword: “Types of technical drawing”.
As defined by Google, the average position, which is based on searches from every part of the world, is the average position of a website in search results whenever a specific search/query (for e.g., “types of technical drawing”) is made during searches by internet users.
One important thing to always remember is that proper use and placement of keywords can make it extremely possible for content to be easily seen and accessed through all types of search engine; be it Google, Bing, WordPress.com, etc.
The performance/stats of quality and keyword optimized articles on Google can be very inspiring and provide more insight to people who are interested in knowing the benefits of keyword search optimization.
A little bit later, we will view a brief practical example on how a combination of a keyword optimization tool website, and keyword search optimization (or, keyword optimization SEO) can be applied during writing process, and before publishing articles. The great results of such a combination usually show up long after keyword optimized articles have been published.
Practical example: where and how to place keywords
In order to explain where and how keywords should be best placed, we will use one of my most recently published articles as an example; it’s titled: Why WordPress.com is the best platform to build your website—comparison with WordPress.org.
Take a look at “Screenshots 5″ and “Screenshot 6” below:
Now, assume you are the person producing/writing the article, and follow the instructions below:
- Think and concentrate on the exact type of article you want to write about, and write the main keyword and title down. You might not get the exact title you want at the beginning, but first, just write something important down, especially the keyword. The title should have an important specific word (or keywords). In this example, I am affiliate marketer who wants to genuinely encourage people to sign up with WordPress.com because of the obvious benefits/advantages, and stats; so I’ve decided to write a detailed and convincing article explaining why WordPress.com is better than WordPress.org. The thing to note is that WordPress.com is the main keyword here; so go to the next step: search for other “related” keywords associated with WordPress.com searches/queries by search engine users. Generally, the aim is to create an article that will provide a higher number of people with quality information when they type various related long-tail keywords on internet, or search engines.
- Next, visit https://keywordtool.io/google.
- Type “WordPress.com” in the search box and wait a moment for results to unfold.
- In “Screenshot 5”, you will notice 7 keywords arranged in decreasing order of search volume stats (which are hidden by the website) from top to bottom. It is not so important to know what the actual search volume stats are; rather, the most important information to take away from the search is that globally, the first keyword (WordPress.com themes), is the most searched keyword (or “long-tail keyword”), while “WordPress.com pricing” is the second most searched keyword; and the list goes on.
- If you think the first set of keywords are not too relevant to the content you want to produce, then do a better or broader job by going beyond the first 7 (or even first 10) keywords. Look at more keywords by going further below; so take a look at “Screenshot 6” where you can see the 8th placed keyword, up to the 23rd placed one: “WordPress.com themes”, “WordPress.com dashboard”, etc.
- Out of the first 5, 10, or 20 most searched keywords, select just a few that you know will be relevant to the content you want to produce for people to find, or read/view. The more keywords you select and use, the more easier it will be for many people to find your articles via search engines. One of the keywords that would likely benefit a WordPress.com affiliate the most is the third most searched keyword which is “WordPress.com vs WordPress.org”. And that’s what this article is centered on, with an edge that explains the benefits of using WordPress.com, and why people should sign up.
- Use the keywords in your content as subtitles and make them bold and a bit larger so that even scanners (people who hurriedly scan content) can still be attracted to one or two subtitles which can draw their attention in, and finally make them read the whole article.
- Finally, write a relevant and information-rich article, and ensure that the main keywords are in each (or at least some) of the sub-titles or sub-headings.
- Alternatively, you could write different articles, with each article concentrating only on one keyword—one article for one keyword. But if you choose this option, you will have to write several articles in order to cover many keywords.
- In order to get the best results, use bold subtitles and make sure keywords are placed in some of them, if not all.
- Make sure articles are informative, clearly expressed, and contain good grammar and punctuation (depending on the language used).
- Place sufficient white space in your content because most people find it difficult to continuously read or concentrate on content that leaves no breathing space or pauses for the flow of their trending thoughts.
- Be patient because, even after getting verified on Google search console, it usually takes Google time to index a site; say from somewhere between a few days, and some weeks.
If you use a keyword optimization tool website, and follow the above instructions, it will be easy to carry out keyword search & analysis, structure your internet marketing agenda, and continuously attract the broadest base of any type of audience.
Note first that it’s important to verify your site on Google search console in order to gain access to insightful stats that can sharpen your keyword search optimization strategy. You can do verification through your site’s WordPress.com dashboard, or here.
Because of the extra effort involved in applying keyword search optimization, most site owners, marketers and bloggers don’t find time to optimize keywords in their content.
This is not always good because the absence of keywords and keyword search optimization can negatively impact a site’s search engine optimization (SEO) and pay-per-click (PPC) status/results, respectively. If you don’t choose and use the types of keywords that are often sought after, it might be a bit difficult for your content to be found on the wider internet base. That means lesser, little or no traffic; and lesser, little or no views, sales and money as well—especially if, in addition to the absence of keywords, you don’t have a solid base on social media platforms.
By consistently applying keyword search optimization, and expanding your website’s database of keywords, your site traffic, views, leads and sales will always continue to grow at an optimal level.
If you are interested in reading updates on the content of this article and seeing screenshots of the positions of one of my articles on Google at 1.3, 1.2, and 1.1—1st position in 28 countries—then click the following links: