Societal customs/practices that have been resisting the adoption of blockchain technology

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Although Blockchain technology has been gradually transforming the economic landscape, and various ways in which business transactions are being handled, its adoption is still being resisted by societal customs/practices in many societies.

This article discusses some major societal customs or practices that have been resisting the adoption of blockchain technology. Societal customs/practices can be regarded as a group of rules or activities that influence the way(s) in which people relate or interact with each other.

In order to be face less resistance and be easily adopted, the acceptance of blockchain technology has to overcome societal customs/practices that have been ingrained into societies or groups of people over a long period of time. The following are major societal customs/practices that have been resisting the adoption of Blockchain technology in many societies:

1. The existing market tradition or culture in a society

According to Shackelford & Myers (2017) and Crosby et al. (2016), blockchain technology has to overcome the tradition or culture of existing markets. The implication of this is that the adoption of blockchain technology has been facing resistance from people who have found it difficult―for one reason or another―to accept it, or change their opinion about it. Some studies (Andreasyan, 2016; Brandman & Thampapillai, 2016; Deloitte, 2016) have noted that businesses, authorities and consumers―which have been ingrained with existing market tradition or culture―do not have sufficient understanding about how blockchain works, its potential uses, and what can be achieved by using it.

2. Laws or regulations

Certain laws or regulations prevent the use of blockchain digital currency technology in a society. Sedgwick (2017) noted that the use of cryptocurrencies are completely disallowed in countries like Ecuador, Bangladesh, and Bolivia; although this is the case in many places, Cermeño (2016) stated that regulators and policymakers are concentrating their efforts on regulating the ways in which cryptocurrencies can be used; their aim is to prevent criminal activities and taxation,

Generally speaking, laws or legislation have to be modified or amended in order to incorporate the use of blockchain technology in many societies.

3. The type of government: governance

The level of resistance to blockchain technology depends on the type of government (or government activities) in place. Ølnes et al. (2017) noted that, although blockchain needs to be controlled by government, it is also a viable tool for governing people. There is a difference in the extent to which different political parties believe in different types of technologies; for blockchain technology to be easily adopted, the right belief system should be in place; this would help inspire and create appropriate governance frameworks and applicable laws that make blockchain technology easily adopted.


In order for blockchain technology to face lesser resistance and become more accepted than it has been, existing market traditions have to be modified, laws have to be rewritten, and various types of government systems have to be more aware of what the real nature of blockchain technology is all about: the societal customs/practices that have been resistant to the adoption of blockchain technology can be shaped and erased, depending on the type of society.


Andreasyan, T. (2016). ISITC Europe and oasis to define technical standards for blockchain. Banking Technology, 13.

Brandman, G., & Thampapillai, S. (2016). Blockchain – Considering the regulatory horizon. Oxford Business Law Blog.

Cermeño, J. S. (2016). Blockchain in financial services: Regulatory landscape and future challenges for its commercial application. Madrid, Spain: BBVA Research.

Crosby, M., Pattanayak, P., Verma, S., & Kalyanaraman, V. (2016). Blockchain technology: Beyond bitcoin. Applied Innovation, 2, 6–10.

Deloitte (2016). Blockchain: Enigma. Paradox. Opportunity. London: Deloitte LLP.

Ølnes, S., Ubacht, J., & Janssen, M. (2017). Blockchain in government: Benefits and implications of distributed ledger technology for information sharing. Government Information Quarterly, 34(3), 355–364.

Sedgwick, K. (2017). Five countries where bitcoin is illegal.

Shackelford, S. J., & Myers, S. (2017). Block-by-block: leveraging the power of blockchain technology to build trust and promote cyber peace. Yale Journal of Law and Technology, 19, 334.

A Review of PDFelement Pro―PDF Editor software for PC

Although many PDF editors exist in the world, only a few are easy to use, effective, cheap or affordable, and can be used for many purposes. As usual, whatever information or thing I feel is good or important, I always try my best to make it available through blog posts on this site―and this one is no exception.

This post is a review of PDFelement Pro editor (from which is among the best PDF editors on the planet because it is effective, affordable, and can be used for many purposes that are relevant to files. I advise that you recommend it to your family members and friends who could need it for practical or professional reasons.

The PDFelement Pro―PDF Editor for PC has a well-designed split-pane interface and a toolbar that stretches from the right to left edges at the top of the PC screen. The toolbar consists of a submenu of different tools that have their respective icons which indicate different functions for editing PDF files, converting PDF files, and other carrying out other functions which are listed below: under “Uses of PDFelement Pro―PDF Editor”.

On the left of the PC screen is a pane that enables any user of the PDF file editor software to open and navigate through the most recently opened PDF files, and their pages. Generally, the main tools also include functions for creating PDF files, editing PDF files, converting PDF files to different types of office files, modifying PDFs, cropping PDF files, and changing the background color of any PDF file or image from one color to another.

Click here and read more details about PDFelement Pro―PDF editor

Uses of PDFelement Pro―PDF Editor

After downloading the PDFelement Pro editor and using it, I have observed that it is an easy PDF editor software which has features or functions that can be used for the following purpose:

  • to edit PDF texts, images, and graphics: the software has features that can be used to add notes, instructions or annotations to PDF files.
  • to convert PDF texts, images, and graphics: the software converts PDF files into other formats like MS Word, MS Excel, PowerPoint, Epub, HTML, RTF, TIFF, etc. It is possible to convert files because the PDF editor has OCR (Optical Character Recognition) tool.
  • to perform multiple PDF conversions, and extract data in bulk by using the batch processing tool.
  • to create PDF texts, images, and graphics from Office documents (Word, Excel, PowerPoint, etc.).
  • to redact PDF texts, images, and graphics, and easily compress them.
  • to collaborate with other people or teams that are interested in using several cloud services like Dropbox, Evernote, and Google Drive to work on PDFs. This feature enables many users to access important documents, and work together from any part of the world.

In addition, the software can be used to:

  • combine or merge many PDF files, and split large PDF files into separate files.
  • protect PDF files by signing documents and validating signatures; the software can also be used to clear all signatures: it has a feature that can protect documents with passwords.
  • etc.

Read more information about PDFelement Pro―PDF editor

50% Discount to Get PDFelement Pro―PDF Editor

As at the date of publication of this post, there is a 50% discount to have this easy-to-use PDF file editor software. The actual price for subscription is $159, but due to the 50% discount, the price is reduced by 50% to $79.50.

You might decide to test the free trial version of PDFelement Pro―PDF Editor before you subscribe; in this case, one thing you have to take note of is that there is a difference between the free trial version, and the version for subscription―and the difference is this: on the free trial version, you won’t have access to technical support, a watermark will appear on your PDF documents, and you won’t be able to convert more than 5 pages of each document.

Click here to get 50% discount in order to get the software for any PC that uses either Mac or Windows

If you would like to make use of OCR (optical character recognition) to convert images such as scanned paper or pictures from digital cameras into editable data such as PDFs, then you would have to subscribe to PDFelement Pro―PDF Editor for $79.50, which is at 50% discount.

An added advantage of using PDFelement Pro―PDF Editor is that if you subscribe to it, you will be able to convert files into different formats in 23 different languages; this feature will greatly assist people who would like to use the PDF editor for international purposes, or businesses.

The drawbacks of using PDFelement Pro―PDF Editor

  • you may have to hover your cursor over each individual tool/icon in order to discover their individual functions. However, despite this drawback, you will find out that the PDF editor is easy to use, and navigate through.
  • the trial version has limitations.


PDFelement Pro 7 is inexpensive, one of the best PDF editors, and can be used on Windows (10, 8, 7, Vista and XP) and Mac to make documents look appealing and professional.

Click here and subscribe at 50% discount rate for PDFelement Pro―PDF Editor software program on any PC that uses either Mac or Windows

The PDF editor for PC comes as a download, and can be accessed on any computer which it is downloaded and installed on.

Please share this post with your colleagues who could be students, teachers, businesspeople, or people who cut cross many other types of professions.

Acquire the best PDF file editor by clicking here and getting a 50% discount once you subscribe for the PDF editor software

How to make money by browsing with CryptoTab Browser

Until about two months ago, I never imagined I could use a browser to browse make money at the same time, especially in the world’s strongest currency: the “Bitcoin”. As you might have known, at the time of writing, one Bitcoin (BTC) is currently equal to about $8,764.

In case you don’t know much about Bitcoin but are interested in knowing more, you can search for information about it on Google or any other search engine; read about the year it was created and how it has grown in strength and popularity over the years.

Click here, install CryptoTab browser and start browsing and earning Bitcoins immediately

What inspired me to take interest in Bitcoins in 2016 was the story of a Norwegian man who bought 5,000 Bitcoins (which was about $27 in 2009) and forgot about them, only to discover in October 2013—four years later—that the value of his forgotten Bitcoins had shot up $980,000 or £886,000. You can read about that here.

In 2019, the same 5,000 BTC that was equal to $27 in 2009, and $980,000 in 2013, is now equal to $43,820,000.

After hearing about the rise in value of Bitcoins, the Norwegian figured out the password to his Bitcoin wallet, opened it and was surprised at what he saw, but sold a portion of his Bitcoins. With the money, he bought an apartment in an expensive part of Oslo, Norway. All thanks to the surging rise in value of the Bitcoin which has often been overlooked in the past.

This is a screenshot of the all-time stats for the rise and fall of Bitcoin as shown in my Bitcoin wallet (similar to an online/offline bank account) which shows the official and current rate of Bitcoin (BTC) to Nigerian Naira (NGN): currently, 1 BTC = NGN 3,120,001 = $8,764.

1_Bitcoin all-time stats

When I started using a Bitcoin wallet to buy and invest in Bitcoin online businesses a few years ago, I earned quite a good amount of money, and it helped a lot in many areas of my life. At different times, I earned between hundreds of dollars, and a few thousand dollars. I never wanted to take greater risks when investing. At times it was risky to invest.

In 2017 I started investing Bitcoin on some websites and earning. At the time, the rate of Bitcoin to US Dollar was around 1 BTC = $1,300, or NGN 460,000 (Nigerian Naira). Mind you, in 2015 the rate was as low as 1 BTC = NGN 49,000; while in 2016 it was around 1 BTC = NGN 88,000.

Bitcoin has been rising and falling, but generally it has always been rising. In 2018 it rose to an all-time high of 1 BTC = over $10,000 = over NGN 3,500,000; while in January 2019 it dropped to a rate of 1 BTC = NGN 1.3 million, and in November it has been around 1 BTC = NGN 3.12 million.

I actually made money from Bitcoin online businesses in the past, especially in 2017—but I didn’t make it from browsing. I made it from investing in websites that traded Bitcoins and gave out interest to registered members; the interest rate depended on the amount of money each user or registered member invested.

Anyone can actually make money in Bitcoin while browsing on CryptoTab browser by searching for favorite websites and videos, or doing anything interesting. There is no compulsion when you already love something that is as interesting and adventurous as browsing or surfing the internet.

You can make much greater money with CryptoTab browser if you refer people (get referrals) like I recently did after publishing an article titled: “How to make money immediately with your social media accounts or blogs”.

After publishing and republishing the article a number of times, a lot of people signed up, and I have already earned more from an accumulated percentage of my referrals earnings than I’ve made by personally using shortened URLs from Adfly.

For the benefit of those who haven’t used or seen a Bitcoin wallet, or statement of a Bitcoin transaction, the following screenshots of my Bitcoin wallet have been attached to show how a typical Bitcoin wallet transaction statement appears whenever I receive Bitcoins:

1_How a Bitcoin transaction statement looks like

2_How bitcoin transactions look

The screenshots below show a series of transactions for the Bitcoins which I earned daily and was receiving from Bitcoin investment websites I registered with in the past. They usually sent Bitcoins straight into my two Bitcoin wallets on Luno (formerly BitX) and Blockchain respectively:

3_received bitcoins

4_Received Bitcoins

7_blockchain account

You can use the same time you usually use for browsing, to also make money by browsing on CryptoTab Browser and earning in the world’s strongest currency—the “Bitcoin”

If you are form Nigeria, South Africa, Indonesia, Malaysia, Singapore, and need a Bitcoin wallet, you can get one from Luno (formerly BitX) for free. Click here and sign up.

If you are from any part of the world, including the five nations I just listed in the previous paragraph, you can get a free Bitcoin wallet from the most trusted giant in the business: the “Blockchain”. Sign up here.

Every country that allows Bitcoin trading transactions has exchangers who usually buy Bitcoins and send the equivalent (in local currency) into the local bank account of the person or people that sell Bitcoins. This is a screenshot of Bitcoins which I sold in Nigeria at a certain time in the past; the equivalent in Naira (NGN) was sent to my local bank account.

5_sold bitcoins

Instead of taking risks to invest in Bitcoin online trading businesses, you could use your time (like you usually do whenever you browse the internet) to browse on CryptoTab browser and earn Bitcoins.

If you would like to use this great opportunity and make money from the world’s strongest currency while doing what you like doing best online—surfing—then click here and get CryptoTab browser which is the world’s first browser to have Bitcoin mining features, widely used by more than 9 million people across the world!

If you are really interested, don’t waste time; click here and download CryptoTab browser on the page that would open. There are CrytoTab browsers for Windows, android phones (Google), or Apple phones and tablets (Apple Inc.)—depending on your operating system.

6_cryptotab browser

Before downloading and using CryptoTab browser, it is important note that besides making money, CryptoTab Browser is a free lightweight browser that has additional functionality to mine and earn Bitcoins, and still make your browsing experience fast and comfortable.

How to install CryptoTab Browser

CryptoTab Browser is available on its website here. You may follow these instructions in order to install it:

  • Download the installation file
  • If prompted, click “Run” or “Save”
  • If you chose “Save”, double-click “download” in order to start installing
  • Start your new CryptoTab browser.

After you successfully install the browser, you will be asked to sign in with your Google account in order to start browsing and earning Bitcoins.

(Featured Image Credit:

Definition, importance & advantages of using keyword search optimization

Definition of keyword search optimization

Keyword optimization can be defined as the process of conducting keyword research in order to analyze and select the best keywords that would be able to target and drive qualified traffic from search engines to a website and its article(s).

Why do most websites and blogs take keyword search optimization as a “do-or-die” thing? Because the proper use of keywords can actually make a difference for websites and blogs.

It has to be noted that keyword search optimization is very important in the initial stages of planning for content production and search engine marketing campaigns.

Importance/advantages of using keyword search optimization

When it comes to search engine marketing, keyword research and optimization is very important because it offers high and valuable returns. As a content writer or blogger, searching for/using popular keywords (both short-tail and long-tail) will really help to produce trendy content that can attract organic traffic.

Keyword search optimization can actually help your content reach and attract potential customers if you have an idea of the words/keywords that are mostly typed during queries/searches; in order to do that, you can use a keyword optimization tool website as explained in an article that can be accessed through a link given at the end of this article.

The undeniable fact is that, on search engines, most websites are ranked for quality in combination with an appropriate use of certain keywords that search engines can find. The use of keyword search optimization has the following advantages:

  • It attracts an engaged audience: the type of audience you are looking for.
  • It leads to increased conversion in terms of views and sales: it helps relevant content not only to attract visitors, but also to convert them to customers and sources of cash or revenue generation.
  • It gives content creators and bloggers insight into current internet marketing trends. By consistently analyzing keywords, it becomes easy to always understand internet users’ and consumers’ behavior, and what potential customers are mostly searching for.
  • It helps to prioritize time properly and not waste it on creating content that uses inefficient keywords that can’t attract as much traffic as other more efficient ones. Using the right keywords can greatly increase a site’s return on investment (ROI) in terms of views and exposure.
  • etc.

If you are interested in reading a practical example (with screenshots) of how to use, or where to place keywords, click the following link:

How keyword optimization continues to make my articles attract large views from Google—screenshots available

You might also be interested in reading other related articles via the following links:

The feeling of blogging to 1st position on Google in 28 countries

10 Important practices that can greatly increase your rankings on search engines

7 important content marketing development strategies that would make most visitors read your posts

8 Important areas that are worth considering when promoting any business using digital media strategies

The impact of aging data on the effectiveness of internet marketing

The internet’s most popularly used words that make headlines go viral

The numbers of words are not as important as the impact of words on readers

Why you should crosscheck grammar in your content before publishing

(Featured Image Credit:

The choices you make will make a difference for your visitors, customers and followers

It’s quite difficult to get the general impression that visitors, customers or followers have about a particular website, blog, offline office, or any business.

How do visitors feel about your business? Is there any difference in how you view life that also reflects in the image or brand of your business?

Don’t be imprisoned by traditions: there is always a better way to get things done

The qualities of real leaders that the world loves—be a real leader and people will follow you

Be creative, instead of reactive and passive

Do visitors see your business in a different light and on a different level than other people in your niche? Do you stand out, or have you also gotten relaxed doing the common things that are being practiced?

Do you go an extra mile to give visitors more value than your competitors do? Or do you just do the same things your competitors do?—And in your own case, just for fun?

It is quite common for people or businesses to copy what other outstanding businesses are doing

Although not a wrong practice, the common thing is for individuals or businesses to copy what pace-setters do.

If you want to be unique and stand out from the crowd, the best thing to do is to look at pace-setters for inspiration, but at the same time, still look out for own unique path that can radiate uniqueness.

Visitors, customers and followers are always looking for something that can add value to their lives—fortunately or unfortunately, they feel much better if they get it at no cost

We’ve all had the feeling of being a customer who was searching for something, confused, frustrated, and thinking that nobody cared, not even the people we “follow”.

Many a time, visitors, customers or followers need one form of help or advice, or another. Sometimes visitors don’t even know exactly what they want until they see it among the products of your business.

Try your best to stand out—dare to be different!

If you take a good look at some individuals or businesses that are successful and have stood out, you’ll notice that their products or services are not much better than that of their competitors.

In fact, in many cases, their products or services could be inferior—but generally, the combination of their business and culture or image/brand makes them stand out.

Standing out can be discouraging if we don’t have a strong mindset. Why? Because it requires us to step outside our comfort zones. While stretching ourselves, if we are patient, zealous and committed, we will reap great rewards or dividends!

Give the world quality service, and you will receive quality greatness

Don’t settle on your greatest works—never substitute the greater things you can achieve with the great things you’ve already achieved

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The awesome passion-based qualities that make a unique platform

During my blogging career which has spanned over 7 years and touched quite a number of platforms whose names I can’t remember, I’ve been fortunate enough to experience the qualities of different websites and a few self-hosted platforms like

And although everybody might have their own opinion as regards to which platform is the best, I would blatantly state that has the best passion-based qualities which I have not experienced elsewhere.

Why? Because’s qualities SUIT MY NEEDS! Note that my needs—which are unique and more applicable to me—differ from the needs of other people.

In addition, my needs—along with that of every other person—would certainly include a high level security which usually provides—you can read more about security and general issues here: Why is the best platform for building websites–in comparison with

Apart from security,’s general practices create a passion—an attractive passion-based culture

Although passion is very useful in life, it’s not always easy to create and instil it in millions of people— has been instilling passion in people for a very long time.

But what is a passion-based culture? A passion-based culture is a culture in which most of people involved in a business—in this case—are entertained, engaged in their dreams, are happy and energetic.

Although not everybody on might be happy—as is usually the case everywhere in the world—most people on (which consists of management team, its happiness engineers, and the owners of websites and blogs, etc.) are happy and fulfilled.

It is obvious that values the happiness and purpose-driven values it gives to millions of people across the world—even much more than it values its own bank account

It is quite clear that has a reason for creating its platform for people to use—a reason that is far greater than making money just to fatten their pocket or bank account.

This is the reason why attracts a lot of customers and makes huge profit. One problem though, is that some customers do not put in enough effort to fulfil their own personal dreams which can only provide necessary tools for them to use and achieve.

Over the years, has been able to sell itself and give people a platform to execute their passionate purposes and plans. has a DNA that brings the best out in people who have faith, drive, zeal, patience and determination has a clearly defined DNA that humbly states what it stands for, what it can accept, and what is non-acceptable and non-negotiable. If anybody is good to go with it—as many people have been—it can only bring out more productivity and passion in those people whose utmost desire is to offer their talent and services, and be inwardly fulfilled. has an established progressive environment

Motion and progress or progression are universal laws that gets along with quite well because it is focussed on making progress and perfecting the needful in all-encompassing ways that are targeted at carrying everybody along as much as possible.

There are many processes and procedures in use today that were obviously not in use years ago; they were implemented along the line in order to balance the platform’s security and operability together with the desires of the majority. inspires people with processes and ideas that can help them define and achieve their dreams

Although many people in the world spend most of their time earning a living, it seems only few of them have insight about what they would actually like to do with their lives. has the capacity to make people clearly see the next important step; it presents them with a gift and opportunity to clarify their goals and continue chasing their passion.

If you would like to build a website, sign up with by clicking here.

If you are interested in reading more about, blogging, and the benefits of using keywords, click the following links:

10 Important practices that can greatly increase your rankings on search engines

The feeling of blogging to 1st position on Google in 28 countries

How keyword optimization continues to make my articles attract large views from Google—screenshots available

Just published my book on Amazon—Thanks for your continuous support & endless motivation

(Featured Image Credit:

10 Important practices that can greatly increase your rankings on search engines

If you are a site or blog owner who is interested in improving your SEO rankings, this article will provide you with an example and the most important steps to do so using keyword search results.

The use of popular keywords can improve your SEO rankings. The following are 10 important practices that can greatly increase your SEO rankings:

(1) Know or state “exactly” what you would like to write about, and write the main keyword or keywords down.

At the initial stage of preparing articles, it is very important to have a concrete and precise idea of what you would like to write about.

For example, let’s assume you are an affiliate marketer who wants to promote “”—not—then your main keyword should be “”.

Other keywords could follow, but before you decide on using them, conduct a keyword search for “” and assess your results in order to find other minor/related keywords that are popularly searched for.

(2) Conduct keyword search for “” and select other minor/related keywords that can be used to enrich your articles and improve SEO ranking

A number of sites can be used to conduct keyword search online. However, if you would like to conduct free keyword search, you can use via the following link:

Visit the website and select “Global”—if you would like to find the recent most popular keywords that are being searched for worldwide—and the language, which in this case is English.

After you select those two options, type/enter “” in the search box and the following results of the top 23 mostly popularly searched keywords (worldwide) would appear as shown in the figures below:

Screenshot 5_search result showing the first 7 keywords

Figure 1: Top 7 most popularly searched keywords, worldwide

Screenshot 6_search result showing the 8th to 23rd keywords

Figure 2: Top 8th to 23rd most popularly searched keywords, worldwide

Note that the most popularly searched keywords—minor/related keywords—are “ themes”, “” pricing, “ or, etc.—the list goes on as you move down the table.

(3) Study the results obtained from keyword search

After you conduct keyword search, study the results, assess and select the keywords that would best fit the content you intend to create.

If you already had other keywords in mind that didn’t show up the search results, you can still find a way to discuss about them in your content.

(4) Select the keywords you wish to place/use in your article

(5) Choose a befitting and attractive title or headline that would likely attract clicks—make sure the main keyword is in the title

From our example—creating content around the keyword “”—we could select a title such as: “Why is the best platform to build your website: themes, pricing, support”.

This title is would likely attract clicks from searchers of the most popular keywords because it tells them that themes, pricing, support—which are among the most popular keywords—will be discussed.

(6) Put the minor/related keywords in “bold” sub-headings within your content. This can help scanners to quickly locate different types of popular keywords.

(7) Conduct thorough internet and book searches for the most informative content that is related to your interest, and is based on your selected keywords.

(8) Write your content in an original, informative, and interesting way that can provide readers with useful information.

(9) Make sure you discuss each piece of relevant information under each bold sub-heading within your content.

(9) Place an appreciable amount of white space (spacing) in your content in order to make is easier for people to read.

(10) Self-edit your work, or give it to a good editor to view it before publishing. This would ensure your work is void of grammatical errors that can reduce your SEO rankings on search engines.

If you are interested in reading more articles on blogging in conjunction with SEO, click the following links:

The feeling of blogging to 1st position on Google in 28 countries

How keyword optimization made my article attract the highest number of views & rank almost 1.0 on Google—6 screenshots & a practical example

How keyword optimization continues to make my articles attract large views from Google—screenshots available

(Featured Image Credit:

The difference between posts and pages—an important (user-friendly) difference you might not know about

On there are two different approaches or platforms that can be used to create content: posts and pages. It is quite evident that creation of content on posts is more popular than creation of content on pages—obviously there are reasons.

Although posts are important, pages are important as well, especially in the context of navigation. Pages can actually make a user’s experience much easier in terms of locating other articles that are older or far down the ladder of “categories” or a blog’s feed.

In order to make your site much more user-friendly and easy to navigate when looking for older articles that were produced a long time ago, the use of pages would likely seal the deal much more than categories could.

The major differences between posts and pages

Usually, while’s posts have names or designations of public authors, pages don’t!  Also, posts are usually displayed in RSS feeds, while pages aren’t!

Posts usually have formats that can be customized, while pages usually have fixed templates. Also, while pages don’t have publications dates, each post or article has, as can be seen beneath the titles in the figures below:

Post 1


Post 2


Post 3

Whenever a typical post is to be written and published, the date of publication will appear beneath a post’s title, as can be seen at the top of this particular post, and also at the far left edge in each of the three images shown above.

Unlike posts, “pages” don’t have publication dates because they are meant to be static; on the other hand, “posts” are meant to be dynamic or moving, except in certain cases where they are stuck to the top of blogs with the “stick to the top of the blog” button.

Examples of content that should be on a page include “Contact Page”, “About Me”, “About Us”.

In order to make searching easier for users on your website, you may put all “titled links” of posts on single page so that navigation downward or upward will occur within a few seconds, even if the page has a lot of content that includes “titled links”.

Usually, when users scroll down “categories” or website feeds that contain posts, they gradually become tired and discouraged surfing, even when they are interested in certain posts that appear  to be rich and engaging from their titles or introductory words.

To make navigation easier, the titles and links of posts can be entered on a single page and in alphabetical order as shown in the figure below where the titles of the posts that appear in the figures above, also appear on a single page titled “Motivation & Self-help Articles (80)” as shown in the figure below:


With the alphabetical arrangement of the first words of each blog post title, as shown in the figure above, surfing for posts becomes much easier and faster for users—especially those who are impatient, or in a hurry.

You can place pages on your menu instead of categories—but you would have to create new pages though

Many people might not know that it is possible to place pages (for example, “Motivation & Self-help”, “Environmental Science & Engineering”, etc.) on your menu instead of categories, as you can see in the figure below:

Pages_183_others via links on menu

The advantage of using pages on menu

If you use pages on your menu instead of categories, it will help users navigate faster and easier—downwards or upwards—and also make it easier for older content to be accessed within seconds of scrolling downwards.

Although posts can be arranged on pages, and also in categories, pages are far much easier and less tiresome to navigate by visitors who are mostly in a rush and don’t have enough patience to thoroughly navigate categories.

The feeling of blogging to 1st position on Google in 28 countries

Just published my book on Amazon—Thanks for your continuous support & endless motivation

How keyword optimization made my article attract the highest number of views & rank almost 1.0 on Google—6 screenshots & a practical example

Why is the best platform to build your website—comparison with

(Featured Image Credit:

How keyword optimization made my article attract the highest number of views & rank almost 1.0 on Google—6 screenshots & a practical example

It is widely believed that gaining experience is the best way to learn and become more certain or confident in many areas of life. My experience in testing and applying keyword search optimization on a few articles has been paying off—but I know this is just the beginning! Screenshots of stats from my website’s dashboard, and Google search console reports proven that keyword search optimization (or “keyword optimization SEO”) will always attract views from other search engine; in addition, Google search console performance reports have shown that my site has an average position on 1.4 (almost 1.0) on Google whenever searches/queries are made with the long-tail keyword: “Types of technical drawing”. (Featured image credit:

It is widely believed that gaining experience (or trying out things) is the best way to learn and become more certain or confident in many areas of life. My experience in testing and applying keyword search optimization on a few articles has been paying off—but I know this is just the beginning!

Since I started publishing content on the internet 7 years ago, I’ve never really liked the idea of concentrating on keywords or applying keyword search optimization, most especially because of the extra effort it requires and the rules that have to be followed in order to properly incorporate it when producing content.

On the other hand, stats from my website’s dashboard, and Google search console performance reports have proven that keyword search optimization (or “keyword optimization SEO”) will always help articles attract views from other search engines, even if followers from a hosted platform (for e.g., Weebly, Blogger,, etc,) are not attracted to the article enough to make them “comment” or “like” the articles.

One major lesson I’ve learnt is that even if nobody is attracted enough to “comment on” or “like” an article that is first published within a hosted platform (like Blogger or where most site owners or bloggers get/have their respective followers, the article can still receive the highest number of views from all types of search engines, especially Google. (But keyword search optimization will be needed to get there.)

This has “almost” been the case with one of my articles titled Definition & types of technical drawing. The article has roughly one-third the number of likes and comments that My reception of “the versatile blogger award” has; yet still, the former has been viewed 400+ times more than the latter.

In fact, as at the time of writing, My reception of “the versatile blogger award” was on the 1st position in terms of total number of likes from readers, while Definition & types of technical drawing was on the 71st position. We can all agree that results would have been very different if readers from outside—such as Google, Bing, Yahoo Search, Facebook, etc.—decided, or were easily allowed to like/comment on posts.

In order to express these realities more, we will look at screenshots, stats and analysis of a one of my article’s views on my site’s dashboard, and Google search console performance reports, respectively. In addition, we will briefly discuss 2 other articles that respond to searches/queries and attract views from Google.

Before we move forward, truth be told: over time, keyword optimization can help your articles attract the highest number of views as possible from all search engines, especially the most powerful one: Google. The right application of keyword search optimization can bring your website a lot of exposure, visitors, customers, conversions, and even money.

Generally, we will discuss the following:

  • Definition of keyword search optimization.
  • Importance/advantages of using keyword search optimization.
  • Screenshots, stats and analysis of my highest viewed keyword-search-optimized article titled: “Definition & types of technical drawing”.
  • Practical example: where and how to place keywords.
  • Conclusion.

Definition of keyword search optimization

Keyword optimization can be defined as the process of conducting keyword research in order to analyze and select the best keywords that would be able to target and drive qualified traffic from search engines to a website and its article(s).

Why do most websites and blogs take keyword search optimization as a “do-or-die” thing? Because the proper use of keywords can actually make a difference for websites and blogs.

It has to be noted that keyword search optimization is very important in the initial stages of planning for content production and search engine marketing campaigns.

Importance/advantages of using keyword search optimization

When it comes to search engine marketing, keyword research and optimization is very important because it offers high and valuable returns. As a content writer or blogger, searching for/using popular keywords (both short-tail and long-tail) will really help to produce trendy content that can attract organic traffic.

Keyword search optimization can actually help your content reach and attract potential customers if you have an idea of the words/keywords that are mostly typed during queries/searches. And to do that, you can use a keyword optimization tool website in a way that will be explained further below.

The undeniable fact is that, on search engines, most websites are ranked for quality in combination with an appropriate use of certain keywords. The use of keyword search optimization has the following advantages:

  • It attracts an engaged audience: the type of audience you are looking for.
  • It leads to increased conversion in terms of views and sales: it helps relevant content not only to attract visitors, but also to convert them to customers and sources of cash or revenue generation.
  • It gives content creators and bloggers insight into current internet marketing trends. By consistently analyzing keywords, it becomes easy to always understand internet users’ and consumers’ behavior, and what potential customers are mostly searching for.
  • It helps to prioritize time properly and not waste it on creating content that uses inefficient keywords which can’t attract as much traffic as other more efficient ones can. Using the right keywords can greatly increase a site’s return on investment (ROI) in terms of views and exposure.
  • etc.

Screenshots, stats and analysis of my keyword-search-optimized article titled: “Definition & types of technical drawing”

Although the article Definition & types of technical drawing doesn’t have/hasn’t had anything close to the highest number of likes and comments on my site since it was published some time ago (February 15, 2019), it currently attracts between 30 and 50+ views per day, even when I don’t publish. Initially, it started from a few views per day, but was/has been increasing every day until its now around 50+ views per day.

Most of the views come from Google; you can see the stats for only one day on “Screenshot 1” below.

Screenshot 1_average between 30 and 60 Google views per day
Screenshot 1: the article’s average Google views per day

As you can see, the stats on the image show that my website attracted a total of 167 views on August 16, 2019. And even though I didn’t publish a new article on that day, my website was referred 63 times from Google, while the article itself attracted 55 views, and my Google search console performance clicks and impressions for days and weeks also confirm that most of the article’s views always come from Google, rather than from

The good thing is that the longer an informative and keyword search optimized article stays on the internet, the more it tends to increasingly attract search engines, and the more it will be found, especially if content quality and keyword search optimization are properly incorporated into content during the writing stage, and prior to publishing.

As you can see on “Screenshot 2”, as at the time of writing, my site has been referred 963 times from Google, 156 times from Bing, and 20,156 times from’s reader in 2019; while the article itself has received 1,352 views from all search engines (including Google). Generally, as at the time of writing, my site has 110 articles, and has been viewed about 42,300+ times.

In addition, daily stats and observations from Google search console performance reports have proven that the article (even though comparably less popular on, has been viewed about 900+ times or more from Google; and this can be linked to keyword search optimization.

Screenshot 2_No. of views 2019

Screenshot 2: article’s total number of views

I also applied keyword search optimization to 2 other articles which have also been doing quite well on Google as you can see on “Screenshot 2” (above) and “Screenshot 3” (below) of my site’s stats dashboard and Google users’ queries/searches such as “why study environmental science” and “why do we need to study environmental science” (both are related to my article titled: 15 Reasons why you should study environmental science), and “christian freelance writing jobs” (related to my article titled: Christian freelance writing jobs: 19 websites that pay for submissions).

Screenshot 3_keyword query
Screenshot 3: performance and Google search console report on Google users’ queries for related articles

Generally, as you can see on “Screenshot 2”, no other article has attracted more views than the article under discussion; in addition, “Screenshot 3” informs us that no other article on this site has attracted more clicks and impressions on Google than Definition & types of technical drawing; it’s just way too far ahead of the rest.

In fact, the stats (August 17, 2019) on “Screenshot 4” shows that the article has an average position on 1.4 (almost 1.0) on Google whenever searches/queries are made using the long-tail keyword: “Types of technical drawing”.

Screenshot 4_Average position on Google
Screenshot 4: average position of article whenever a specific query/search is made by users on Google

As defined by Google, the average position, which is based on searches from every part of the world, is the average position of a website in search results whenever a specific search/query (for e.g., “types of technical drawing”) is made during searches by internet users.

One important thing to always remember is that proper use and placement of keywords can make it extremely possible for content to be easily seen and accessed through all types of search engine; be it Google, Bing,, etc.

The performance/stats of quality and keyword optimized articles on Google can be very inspiring and provide more insight to people who are interested in knowing the benefits of keyword search optimization.

A little bit later, we will view a brief practical example on how a combination of a keyword optimization tool website, and keyword search optimization (or, keyword optimization SEO) can be applied during writing process, and before publishing articles. The great results of such a combination usually show up long after keyword optimized articles have been published.

Practical example: where and how to place keywords

In order to explain where and how keywords should be best placed, we will use one of my most recently published articles as an example; it’s titled: Why is the best platform to build your website—comparison with

Take a look at “Screenshots 5″ and “Screenshot 6” below:

Screenshot 5_keyword search optimization
Screenshot 5: search result showing the first 7 keywords
Screenshot 6_search result showing the 8th to 23rd keywords
Screenshot 6: search result showing the 8th to 23rd keywords

Now, assume you are the person producing/writing the article, and follow the instructions below:

  • Think and concentrate on the exact type of article you want to write about, and write the main keyword and title down. You might not get the exact title you want at the beginning, but first, just write something important down, especially the keyword. The title should have an important specific word (or keywords). In this example, I am affiliate marketer who wants to genuinely encourage people to sign up with because of the obvious benefits/advantages, and stats; so I’ve decided to write a detailed and convincing article explaining why is better than The thing to note is that is the main keyword here; so go to the next step: search for other “related” keywords associated with searches/queries by search engine users. Generally, the aim is to create an article that will provide a higher number of people with quality information when they type various related long-tail keywords on internet, or search engines.
  • Type “” in the search box and wait a moment for results to unfold.
  • In “Screenshot 5”, you will notice 7 keywords arranged in decreasing order of search volume stats (which are hidden by the website) from top to bottom. It is not so important to know what the actual search volume stats are; rather, the most important information to take away from the search is that globally, the first keyword ( themes), is the most searched keyword (or “long-tail keyword”), while “ pricing” is the second most searched keyword; and the list goes on.
  • If you think the first set of keywords are not too relevant to the content you want to produce, then do a better or broader job by going beyond the first 7 (or even first 10) keywords. Look at more keywords by going further below; so take a look at “Screenshot 6” where you can see the 8th placed keyword, up to the 23rd placed one: “ themes”, “ dashboard”, etc.
  • Out of the first 5, 10, or 20 most searched keywords, select just a few that you know will be relevant to the content you want to produce for people to find, or read/view. The more keywords you select and use, the more easier it will be for many people to find your articles via search engines. One of the keywords that would likely benefit a affiliate the most is the third most searched keyword which is “ vs”. And that’s what this article is centered on, with an edge that explains the benefits of using, and why people should sign up.
  • Use the keywords in your content as subtitles and make them bold and a bit larger so that even scanners (people who hurriedly scan content) can still be attracted to one or two subtitles which can draw their attention in, and finally make them read the whole article.
  • Finally, write a relevant and information-rich article, and ensure that the main keywords are in each (or at least some) of the sub-titles or sub-headings.
  • Alternatively, you could write different articles, with each article concentrating only on one keyword—one article for one keyword. But if you choose this option, you will have to write several articles in order to cover many keywords.


  • In order to get the best results, use bold subtitles and make sure keywords are placed in some of them, if not all.
  • Make sure articles are informative, clearly expressed, and contain good grammar and punctuation (depending on the language used).
  • Place sufficient white space in your content because most people find it difficult to continuously read or concentrate on content that leaves no breathing space or pauses for the flow of their trending thoughts.
  • Be patient because, even after getting verified on Google search console, it usually takes Google time to index a site; say from somewhere between a few days, and some weeks.


If you use a keyword optimization tool website, and follow the above instructions, it will be easy to carry out keyword search & analysis, structure your internet marketing agenda, and continuously attract the broadest base of any type of audience.

Note first that it’s important to verify your site on Google search console in order to gain access to insightful stats that can sharpen your keyword search optimization strategy. You can do verification through your site’s dashboard, or here.

Because of the extra effort involved in applying keyword search optimization, most site owners, marketers and bloggers don’t find time to optimize keywords in their content.

This is not always good because the absence of keywords and keyword search optimization can negatively impact a site’s search engine optimization (SEO) and pay-per-click (PPC) status/results, respectively. If you don’t choose and use the types of keywords that are often sought after, it might be a bit difficult for your content to be found on the wider internet base. That means lesser, little or no traffic; and lesser, little or no views, sales and money as well—especially if, in addition to the absence of keywords, you don’t have a solid base on social media platforms.

By consistently applying keyword search optimization, and expanding your website’s database of keywords, your site traffic, views, leads and sales will always continue to grow at an optimal level.

If you are interested in reading updates on the content of this article and seeing screenshots of the positions of one of my articles on Google at 1.3, 1.2, and 1.1—1st position in 28 countries—then click the following links:

How keyword optimization continues to make my articles attract increasing numbers of views from Google—with screenshots

The feeling of blogging to 1st position on Google in 28 countries

Freelance writing: types and benefits, & how to pitch editors and get writing jobs

It would be wrong to assume every reader knows what freelance writing is. But at least some readers have an idea about it, while others who don’t can search the internet and find out some things about it. Regardless, we will provide some useful information about freelance writing.


Freelance writing is any paid writing job done by someone who is not a conventional or an official staff. A freelance writer is someone who sells writing services to different employers without having to meet them.

A freelance writer is self-employed, and typically works in a place of their choice, with their own tools, and at their own chosen hours. Freelance writers can work for just one client, website, online publication or magazine; on other occasions, they could write for several clients or publications around the same time.

Read: “The Ultimate Freelancing Guide”—by TOPTAL

How to make money by browsing with CryptoTab Browser

Download PDF: 1143 Magazines, websites, and Blogs that pay Writers (2019 Edition)_by Jacob Jans

Christian freelance writing online jobs: 19 websites that pay for submissions

The more talented and diverse a freelance writer is, the more likely they will be able to get writing jobs from reputable publishers and websites, and earn a lot of money that could possibly run into a few or several thousands of dollars per month.

Types of freelance writing jobs

Freelance writing jobs cut across the following:

  • Article creation for websites, online newspapers, magazines and publishers: business plans; case studies; marketing emails; press releases; web pages; white papers.
  • Blog posts.
  • Direct mail sales letters.
  • Ghost-writing services.
  • Newsletters (physical or email-delivered).
  • Radio & video scripts.
  • Research reports.
  • Speeches.

Benefits of freelance writing

There are numerous opportunities that could ensure a freelance writer would likely not be unemployed under any circumstances. A lot of websites are seeking for freelance writers to execute jobs related to academic writing, non-academic writing, content development, etc.

The more a freelance writer expands their horizon, the more they would likely be paid their desired rate(s) of compensation. This makes it easy for them to earn a living from writing. In case all of this is new to you, or you just stumbled across freelance writing like I did about 7 years ago, it doesn’t matter, you can still make it within a short time.

Generally, benefits of freelance writing include:

  • Freelance writers don’t have to adhere to corporate culture of dressing and frequently communicating with leaders and heads of companies.
  • Freelance writing provides quick money, and good career progression for those who choose it as a career. Nowadays, talented freelance writers are able to get good work, and various companies provide good compensation for freelance writing.
  • Freelance writing enables one to be independent and be self-employed.
  • Freelance writing enables one to avoid boredom and insensitivity associated with traditional office jobs.
  • Freelance writing enables one to work conveniently from home.
  • Freelance writing provides a platform whereby one can save money that could have been spent on commuting regularly to work.
  • Freelance writers who work like professionals are not bothered about getting full-time employment by any business or organization. They are in full control of their own businesses and don’t have to worry about getting employed or battling with mind games associated with traditional office work.
  • Freelance writers have the opportunity to render their services to whoever is interested.

Proper management of a freelance writing business is one of the best ways to create career stability.


Irrespective of the benefits listed above, freelance writing is not for everyone:

  • It’s not for those who are not talented in writing.
  • It’s not for those who are disinterested in writing.
  • It’s not for those who like traditional work that involves regular commuting and working under seniors and leaders.
  • It’s not for those who lack coordination and can’t manage their time properly.
  • It’s not for those who lose motivation after writing a few or inconsistent pieces of content.
  • It’s not for those who are impatient, and would likely not be patient with editors who usually receive a lot of submissions.
  • It’s not for those who think freelance writing is a get-rich-quick scheme. Depending on talent, freelance writing could actually be a get-rich-quick scheme; however, it’s not a get-rich-quick scheme in the way many people think.

How to effectively pitch/query editors in a way that could get your submission accepted

It’s possible that you’ve never done freelance writing before, or have never been paid to write or do any form of paid journalism; regardless, if you’re determined and have a little idea about how to pitch editors, you could succeed.

What is a pitch?

A pitch is a freelance writer’s description of a valuable idea or story to an editor. Pitches can be expressed verbally, or sent via email to editors.

Before you can be established as a freelance writer and receive regular payment for your writing, you have to be able to write pitches that can get you published.

In order to craft a good and convincing pitch for an editor, you have to carefully study articles on their website and gain a deep understanding of what they’ve published, and what they would possibly like to publish in future. After studying articles on websites, you would be in a better position to prepare a pitch, or many pitches.

An effective way to pitch editors

One of the most effective ways to pitch editors after studying published articles/content on their online newspapers, magazines or publications is to follow this basic format:

(1) Introduce yourself and briefly describe your idea in a short sentence

Actually when preparing any pitch, this is the only thing that is important enough to grab the attention of editors and get a pitch accepted for publication. A briefly described idea makes it easy for an editor to quickly determine whether a pitch is in line with their publication or not.

(2) Add a second brief sentence that expatiates your idea a little bit more

This should be a sentence that broadens your idea a little more and adds some more value to your idea. It could also be a short sentence that highlights your experience and previously published articles related to the content published on an editor’s website.

(3) Finally, add a third sentence to close the pitch

Close the pitch with words that express humility, and that you would be an easy-going person to work with. You could end your third sentence with something like: “thank you for your consideration”.

Typically, 2 or 3 sentences are enough for a pitch. Your ability to summarize a good idea in one sentence would give the impression you have a broad understanding about an editor’s publication/website, and the idea you are pitching.

Please note that at times it might be important to make your sentences a bit longer—this depends a lot on your idea. However, longer sentences could discourage a busy editor from assessing a pitch if there are many other pitches on queue.

Generally, a pitch with 3 sentences is all you need to send each time you are pitching an editor. If you’re pitching for a feature article on a major publication that gets hundreds of thousands or millions of views per month, then a longer pitch would be more appropriate even though you would have to briefly explain why your idea or story is worth publishing.

Bear in mind that that there is no strict format/formula for preparing pitches. Find a way to develop your own style and always use a format that works for you. What would determine the success of your pitch is the study you carry out on any publication before pitching.

The more you know about a publication and what they are interested in, the easier it would become to get published and paid. If you are very talented, it’s advisable to pitch editors of big websites because they usually pay more.

If you are interested in exploring freelance opportunities for Christian and motivation writers, click the following link: Christian freelance writing jobs: 19 websites that pay for submissions.

The numbers of words are not as important as the impact of words on readers

The sizes, or number of words contained in posts are not as important as the impact of the words on readers’ thoughts. The quality of one’s vocabulary does not depend on size of content, or the number of words used; rather, it depends on the effects the words, and phrases and sentences have on readers’ thoughts…the types of words used, and how they are placed, creates an impact on listeners and readers. Words and the visualizations they create, can either be dull and boring, or bright and entertaining—and they make people react either accordingly. (Featured image credit:

The sizes of posts, or number of words contained in them, are not as important as the impact of words on readers’ thoughts. The quality of one’s vocabulary does not depend on size of content, or number of words used; rather, it depends on the effects the words, sentences and phrases have on readers’ thoughts!

And don’t get it wrong: there’s nothing wrong with creating content that has too many words. On the other hand, the numbers of words are not as valuable as the impact that words have on readers and their thoughts.

Humans don’t think using words; they think using pictures or images

Words are raw materials for processing thoughts. Whenever words are read, spoken, or assimilated, the mind automatically converts them into pictures or images, which are the things it actually works with best.

Each word, phrase, and sentence creates a different picture. The pictures in the mind vary according to the types of words used to make descriptions.

Whenever we speak or write, we project movies in the minds of listeners or readers, and the words we use determine how listeners or readers react.

Supposing you tell someone: “I feel sad to inform you that you will continue to fail.” What do you think the person will visualize in their mind? They would see continuous defeat and disappointment because of the word “fail”. On the other hand, if you tell someone the opposite, they will visualize continuous success and accomplishment.

Or, if you tell your friends: “we are going to incur a huge debt”, they will certainly see money disappearing; but if you say: “we are going to make a huge profit”, they will certainly visualize money coming in.

The point is this: the types of words used, and how they are placed, creates an impact on listeners and readers. And impactful posts create resonating pictures that linger on in the minds of listeners or readers.

Articles/posts that drive home messages contain words, sentences and phrases that have been aligned in ways that produce clear mental images which allow free-flowing thoughts without obstruction.

In order to buttress points more clearly, we will use phrases that create different pictures or impressions—either positive or negative. As you read them, ask yourself what picture you see: “What picture do I see?”

1. Negative picture: There’s no need to try again; you will never succeed.

Positive picture: If you failed in the past, keep trying with different approaches; you can still succeed.

2. Negative picture: If you studied mathematics and failed the exam, there’s no need to study it again because you won’t pass.

Positive picture: If you studied mathematics and failed, you can still pass the exam if you study harder.

3. Negative picture: If you go there, you will lose confidence and be preoccupied with fear.

Positive picture: If you always meditate positively before going there, you can still build confidence and conquer all fears.

4. Negative picture: Because you are not well educated, you will never acquire the qualities of a real leader.

Positive picture: Although you are not well educated, if you are good and believe in yourself, you will acquire the type of leadership qualities that the world loves.

5. Negative picture: He always offers the best services, but will never become great.

Positive picture: If he keeps on offering the best services, he will become great.

6. Negative picture: Because nobody ever made it in the past, you will never make it.

Positive picture: Although nobody ever made it in the past, one person’s impossibility is still another person’s possibility; you can still make it.

7. Negative picture: The past is gone; there’s nothing to learn from it.

Positive picture: Although the past is gone, there are motivating insights you can still learn from past experiences.

8. Negative picture: There is no way you can move forward and upward because of your background.

Positive picture: If you are diligent, work hard and have belief, regardless of your background, you will move forward and upward ever, backward never.

9. Negative picture: No matter how strong your faith is, it will never alter that.

Positive picture: Although it may be difficult to alter that, your faith could still be strong enough to alter any of today’s facts.

10. Negative picture: You are old; your best days are out of reach.

Positive picture: Although you are old, your best days are still ahead of you.


Any time there is an opportunity to create content, articles or posts, use words, phrases and sentences in ways that won’t wear peoples’ thinking out, and cut them down.

This doesn’t mean the negative side of life shouldn’t be discussed; it just means that the words shouldn’t be used in ways that will hinder the fluidity of pictures or images, and obstruct peoples’ free flow of thinking. Also, it could be of good service to people if content is written in ways that won’t make people hopeless, and cut them down.

Words and the visualizations they create, can either be dull and boring, or bright and entertaining—and they make people react accordingly.

Why you should crosscheck grammar in your content before publishing

Before you think this post is an all-conclusive one on grammar, let me state that it isn’t. Rather, it’s a brief exposition on the advantages of crosschecking grammar before publishing. Also, it provides information on how the quality of grammar and punctuation can affect content exposure, and how correct/good grammar can be used to optimize content and make readers want to come back for more content in the future. If we agree that we’re prone to mistakes, then we can also agree that nobody is immune to grammatical and punctuation errors. No matter how many times we proofread content, an error might still go unnoticed, and if there are too many typos in our contents, it could affect our brands/websites.

Many people usually ask:

  • Does correct/good grammar help to market one’s blog, website, or brand?
  • Does incorrect/bad grammar decrease content rankings on search engines?

Well, while there might not be all-conclusive answers, good grammar can actually make your message clear, and keep your visitors’ or clients’ trusts, whether you’re an advertiser, blogger, content marketer, social media personality, or any other type of marketing professional. On the other other hand, too many typos can negatively impact sites, blogs or online businesses. A recent study by “Disruptive Communications” revealed that the things that annoy people the most on social media are bad grammar, spelling and punctuation. If people are annoyed because of the poor grammar they see on social media, just think about how angry they would be if blog articles, emails or eBooks are riddled with grammatical and typographical errors. Generally, it’s better to query/crosscheck your content for errors and correct them whenever you see them.

Repeated grammatical errors or typos could reduce the readership of those who own blogs, websites, brands or products. A few typos might not destroy your brand or blog, but they can decrease readers’ or potential customers’ trusts in what you claim to stand for. The thing is this: if you can avoid making grammatical errors, then do so. At certain times, you may misspell words, or use them wrongly; however, Google and other search engines might not punish you by ranking you low, especially if you keep grammatical errors to a bare minimum and continue to produce original content.

Many people aren’t aware that search engines are sensitive to grammatical errors—which have had negative impacts on rankings of contents and websites. Every site owner would like audiences to understand their messages and search engines to read their content with ease. Although the use of language might not be a conclusive factor in determining rankings, search engines read contents on websites in order to understand the type of information they provide. Websites that produce grammatically correct content make it easier  for search engines  to read texts, grasp their meanings, and make them more visible to users.

Matt Cutts (co-patentor of much of Google’s web spam software) stated in a questions-and-answers video in 2011 that he wasn’t aware of any direct grammar algorithm; however: “there is a correlation between content with good grammar and high-ranking positions on Google search pages”. Search engines are always improving on this; in fact, Google has a history of continuously updating their algorithms and technology for “reading” content on pages and ranking them, and would likely continue to do so. The only way to be fully prepared for any onslaught on bad grammar that may arise due to algorithm updates, is to regularly crosscheck whether each piece of content you produce uses proper grammar and punctuation; this will give your content the best shot at being free from as many unnecessary grammatical and punctuation errors as possible.

Why it’s important to crosscheck grammar in your content before publishing

1. Search engines tend to give high ranks to contents that use correct grammar; this means reduced search engine visibility for contents that contain incorrect grammar. The truth is that correct grammar enhances users’ experiences, and in today’s wars between Google and other search engines—which are targeted at attracting as many daily searches as possible—Google wants to provide the best user experience as possible so that people would continue to use its platform than they use others. Common sense dictates that the correct use of tenses, grammar, spelling and punctuation are all important factors in making visitors spend and enjoy their time on your site.

Search engines use certain algorithms, and whenever people search for something, Google looks for related words or phrases on websites. If a website has content that someone is looking for, but the content itself is riddled with poor/bad/incorrect grammar, then Google would likely not rank it high. The implication of this is that poor grammar would make sites lose considerable amounts of traffic whenever they publish contents that contain lots of grammatical errors. Any content that uses correct grammar and punctuation will rank higher, and show up more regularly. On the other hand, contents riddled with grammatical errors would likely make visitors disinterested in returning to the domains that house them; even when they return, they might spend lesser amounts of time, especially when they encounter errors again and again.

It’s well known that search engines (especially Google) take notice of the amount of time people spend on sites; as from 2013 to date, Google has continuously paid attention to signals from social media platforms. Search engines are designed to think like people; so if people notice consistent errors, so will Google, Bing, and other search engines. In fact, Google bots have the ability to find out whether websites’ contents and SEO structures are appealing or distasteful.

2. Most people, websites or blogs will either link, or not link to your content; this depends on the quality of your content’s grammar and punctuation: Poor grammar and punctuation will not inspire confidence in readers. How many people would trust a banking institution that has this statement on their website: “We ‘is’ the best banking platform for you”? It’s highly probable that nobody would. Truth is that most people would look elsewhere and advise others to do the same. Such a vote of no confidence can negatively impact web traffic. There are a lot of other common errors out there, and which some reputable sites are guilty of. Here are three:

  • Using “are” when giving information about one (single) brand. The name of one brand should be followed by “is/has”, not “are/have”. For example, “XYZ is…” and “XYZ has…”. You might have noticed that some websites, especially those that have brands (or products) ending with an “s”, often incorrectly use “are” and “have”: “XYZ are…” and “XYZ have…”. It should be “XYZ is”, and “XYZ has” (for singular brands), or “XYZs are” and “XYZs have” (for plural brands). Keep your eyes open to these types of errors.
  • Using “then” instead of “than”, and vice-versa. For several years and running, many people on social media have gotten used to seeing erroneous usage of the words: “your” and “you’re”. The same goes with “there”, “their” and they’re. Example:  when a website writes “you’re business will grow”, instead of “your business will grow”.
  • Using active voice rather than passive voice. Although using passive voice might not be grammatically incorrect, especially when it is not littered all over content, it’s still not widely used, accepted or supported by high-authority persons, websites, publishers or brands. The active voice is mostly used, and should dominate in sentences. Also, they should always be present in contents whenever subjects act (using verbs) on objects. For example, in the sentence “the writer produced the content”, it can be seen that “the writer” is the subject, and the verb is “produced”, while the object is “the content”. Sentences with a passive voice would switch this around and state: “the content was produced by the writer”. Most authoritative brands tend to go with the active voice rather than the passive. It’s advisable we get used to this, especially if we haven’t done so yet.

You might be asking: what do links have to do with using proper grammar and spelling? Well, the fact is that most leading websites won’t link to your content—no matter how original and informative it is—if it doesn’t adhere to the basic rules of grammar. Leading websites, which rank higher on search engines, would only link to your content if it adheres to the basic English grammar, punctuation and spelling rules they know about.

Imagine that you’ve written a mind-blowing article that attracted the attention of high-ranking websites like “The Guardian” and “The Huffington Post”, and motivated them to assess your site in order to link to it, only for them to decide much later, that due to poor English language usage, incorrect grammar, punctuation and spelling, they won’t recommend your site to their readers. This would surely halt the rise of your brand, and you would miss out on quality links that could move you higher up the pages of search engines. This is one compelling reason why you should spend a little more time crosschecking grammar and punctuation before publishing.

3. In order to assess how credible your site/brand is in the eyes of the public (internet users): To a great extent, your credibility would be judged by the quality of your content’s grammar and punctuation. When people search for brands, blogs or websites that they would like to visit regularly, they consciously or unconsciously assess grammar in order to judge the quality of the content. If people find a considerable number of grammatical errors on a website, they would likely place it on their list of websites they wouldn’t like to revisit; this is one bias people tend to have, whether it’s conscious or not.

Another thing: you are what you write. If you write and publish content that’s considerably free of spelling and grammatical errors, then you would come across as someone who adheres to rules/standards, and this would position you as a thought leader in your niche. On the other hand, if you publish content that’s full of errors, you would be giving the impression that you’re careless, and this would make people not take you seriously.

4. In order to ensure there is high quality, and thus a strong bond between you and many internet users: English language is a great and efficient tool that can be used to communicate with people online; so it’s important for site owners to use English in a clear and concise manner. Any site that produces fresh content and maintains effective communication with its audience, would make its audience always revisit it.

Grammar shouldn’t be so poor that it would make an audience guess or struggle to understand the message you’re trying to convey through your writing. Too many typos in content makes it difficult for people to read, understand, comment and share. Don’t rely on softwares to highlight your mistakes; instead, read your writing out after you finish. If you’re not sure whether it’s appropriate to use an apostrophe, or add a comma, then don’t be afraid to check a dictionary or conduct Google-search.

5. It could strengthen your editing and proof-reading skills, and make you become an expert: People become experts after practicing over a considerable amount of time. By regularly crosschecking content for incorrect grammar, you’ll become adept in editing and prof-reading—irrespective of whether English is your first language or not.

How to develop the ability to spot and delete incorrect grammar & punctuation from content

How can you develop the ability to effectively correct incorrect grammar, and prevent it from appearing in your content when other writers are struggling, or have failed? The good thing is that you don’t need to spend a lot of money or become a professor of English language before you can become successful in spotting and eliminating incorrect grammar from content.

If you have interest, create time and put in considerable effort, it would be possible to develop/strengthen your grammar skill by reading content and answering quizzes in books, and on resourceful websites. Also, have a reputable dictionary (for e.g., Merriam Webster) installed on you laptop/tablet/phone and use it to study spellings and meanings of words that confuse you.

If you follow the links listed at the bottom of this article, you may decide to:

  • study English grammar rules
  • practice quizzes in order to acquire more grammar skills, or
  • find out the difference(s) between British and American English styles and selected terms:

1.   English rules (recommended for everyone)

2.   Free interactive grammar quizzes (recommended for everyone)

3.   British versus American style (for those who are interested in either)

4.   British and American terms (for those who are interested in either)

Once more, before you hit the “Publish” button, crosscheck your content one or more times to ensure it contains little or no grammatical and punctuation errors.

The internet’s most popularly used words that make headlines go viral

One effective method we can use to comprehend the characteristics of viral headlines on the internet is by observing the type of words that appear in the titles of contents at the top of search engines like Google which directs internet visitors to blogs, websites or web pages that have very high volumes of traffic. The next thing to do is to try and figure out what has made such contents to be so attractive to the internet audience. Although most readers’ attraction to titles and articles could depend a lot on their feelings, emotions, their level of interest, and many other things which can’t be controlled, the following categories of specific words have been observed to be influential in making headlines go viral:

Words that “point” to a specific person, thought or thing

Direct examples of such words include: “the”, “that”, “this” and “a”. The attractive power of these words lies in how they “go straight to a particular target”. When you place those words (in combination with other words) in any headline, readers will be instantly directed towards forming a specific idea about how particular (the, a), how close (this), how far away (that), or how insignificant a person, thought or thing might be to them. In the course of searching the internet up to a point of getting attracted by a headline and reading through an article, a reader will clearly conceive what they are directed to think about in order to comprehend the content surrounding it.

Words that “refer” to something, a person, or a group of persons

Direct examples of such words include: “you”, “your” and “people”. I believe that the number one target of creating content is to give useful information to any reader (person, or persons). This indirectly explains why viral headlines have these particular words in them. The word “you” was once ranked as the fifth most used word on the internet, while “your” was once ranked as the seventeenth most used word. What does the popularity of these words mean? It means that their aim is tied to giving value to a reader, or to many readers (people). A research that was carried out using different headline compositions observed that headlines consisting of these words (you, your and people) were the most efficient.

Words that are used to ask for information about something

Direct examples of such words are: “why”, “where”, “what”, “which”, and “when”. One similar effect that these words create is that they arouse questions within readers’ minds, thus taking them directly towards specific things, and creating an expectation of a clear meaning or explanation. It has been observed that by structuring headlines to appear as questions, click-rates typically increase. An inquiry into “why”, “where”, etc, is attractive to readers because it creates the interest in them to acquire knowledge and cover up ground in areas where they are deficient: it makes readers to click on links having these words so that they will learn something new.

You can read other related articles by clicking the titled links below:

The numbers of words are not as important as the impact of words on readers

Why you should crosscheck grammar in your content before publishing

Why Short Articles Attract Most People on the Internet


How To Enhance Your Affiliate Marketing Profit

The dream of all affiliate marketers is to make abundant profit from their businesses. As an affiliate marketer, it’s possible to earn a lot of profit by advertising and selling merchandise, and carrying out other related activities.

Due to the fact that our world is an ever-changing one that could sway away from status quo, all marketers have to always be on their feet in order to continously invent and employ unique ways that can popularize and sell their products. Listed below are some ideas which affiliate marketers use to maximize their profits:

i. Give Peculiar Proposals or Offers

Those affiliate marketers who have a good conscience, would always try to help their clients get commodities that the clients need. If you really intend to attract more customers, employ ways to beat down the existing price of commodities — to a price that is, at least, a bit less than the rate at which most sellers are selling those particular products.

Try to give out discount rates and incentives, or bonuses. If you are not the owner of the business or merchandise, then you might need to ask the owner to set up special offers for clients — especially if you are convinced that both parties will gain from it on a long term basis.

When giving discounts, don’t worry about the lesser amount of profit you are going to make around that particular time (when you are giving out discounts). Rather, look at the long term picture where your number of customers might greatly increase in the future. The truth is that most customers are attracted to prices that can accommodate the available amount of money they are willing to spend on acquiring a products.

ii. Give Reliable Reviews About Your Commodity

Customers can hastily note the difference between an affiliate marketer who is bent on advertising anything to earn money fast, and one who advises customers to buy the best type(s) of products that suits their desire(s). At all times, it’s advisable to use all commodities you intend to sell so that you ‘ll be able to give a reliable review about them.

Also, whether you can use a particular product or not, ask customers to give their review(s) about products they’ve bought and used. Such reviews will assist you (an affiliate marketer) to serve customers better because it’ll provide information about what they expect from you.

iii. Take Note of the Differences between Your Products

The desire of all customers is to get the best quality products. The best quality should go hand in hand with a pocket-friendly price tag. Always make a comparison between the different types of commodities that your clients are attracted to. Create articles on your website that state the price(s) of each product(s), and explain the advantages and disadvantages, if there be any, of using any of the products.

iv. Employ Successful Marketing Strategies

One of the most effective platforms for advertising commodities is by placing articles on a blog created by you. These articles should expose all details about the product you intend to sell. It is advisable to sign up with social media outlets like Facebook and Twitter, and advertise your products where multitudes of people can see links to your web page where they can actually buy any product.

Your sales can also be enhanced by using emails to market your products. Successful affiliate marketers have the emails of people who have shown a desire to buy their product(s). Always send out emails to them whenever you want to advertise a new product or give reviews about products you sold in the past.


Certain Points That Newbies Must Note as They Seek To Make Money Online

On a daily basis, many people browse through lots and lots of web pages — like I once used to — with the intention of finding ways to make money online. Most of them finally get involved in ventures which are new, or quite new to them. At this point in money-making, this category of people can be referred to as “newbies”. This article attempts to pin-point certain things that should be noted while searching for avenues to make money online:

1. Nobody can really make money on the internet by hurrying or rushing. Once you become a partaker of an online money-making empire, you might not be able to make above a certain chunk of money per time, neither can you amass large amounts of money instantly. In the journey to making money online, you have to grow into it: money-making is a process that usually grows!

Strong and lasting business empires are created over a period of time with endurance, expectations, hope, faith and steadfastness. Another thing you have to put at the back of your mind is that nobody can make money online without having specialized skills or knowledge. Anybody who desires to create a certain form of wealth from the internet, must invest time, energy and resources into the area of knowledge they are interested or skilled in. In order to be successful, you must invest your knowledge into an online business, no matter the amount of knowledge you possess! Newbies, most especially, must be decisive about what they really want to do online. In case they are ignorant, then they have to educate themselves offline, or search online for the type of people and materials which can educate them on ideas that are a necessary requirement for becoming successful and influential figures in their money-making domain. One thing to always remember: coupled with patience, you need basic knowledge to start off, gain positive experience, and become successful and influential — all these take up a considerable amount of time!

2. You can’t make money online when you decide to do the things that other people are doing without having a certain degree of passion. Don’t waste your energy and resources on an online business just because every other person is partaking in it or talking about it. Be spot-on in knowing exactly what you want to partake in and achieve online; then carry out an independent research to ascertain whether the business can generate an appreciable or great amount of money over time. You can’t make money online by assessing opportunities without having basic knowledge and understanding about the online environment! After gaining knowledge and understanding about how the internet works, then certainly you won’t be uncertain and probably afraid in many instances where things might not go as smoothly as you expect.

3. Furthermore, you must have the necessary drive, determination and focus in order to make money online. Don’t hop around the internet being a jack of all trades, but master of none. At first, concentrate on one opportunity, then obtain a handsome reward before you venture into another opportunity/other opportunities.


How keyword optimization continues to make my articles attract increasing numbers of views from Google—with screenshots

This article is meant to inspire those who are interested in keyword optimization, and who believe in it. The article serves as an update on a previous article, and a source of motivation for web publishers and bloggers. It provides very inspiring stats from and Google which show that keyword optimization and downloadable self-published eBooks can greatly increase site exposure on the long run. (Featured image credit:

This article is meant to inspire people who are interested in keyword optimization, and who believe in it. The article serves as an update on a previous article, and a source of motivation for web publishers and bloggers who aspire to always continue growing their sites. Last time I published a post on how keyword optimization shot my keyword-optimized articles to the top of my website stats, I was inspired by responses/comments from readers, and this is what has further inspired me to write and publish this article about 3 hours into today, September 6, 2019.

We will look at nine screenshots that prove how effective keyword optimization can be, and how it can attract high return on investment in terms of increasing number of views and eBook downloads mostly from people who have been referred from Google.

A brief look at the stats of two of my articles that have been the most viewed, especially from Google

When I published a related article on August 21, 2019, my most viewed article Definition & types of technical drawing had been viewed 1,352 times, with over 70+% of this coming from Google within 6+ months prior; in addition, my article 15 Reasons why You Should Study Environmental Science had been viewed 671 times within 8+ months prior.

But as at today (screenshot 1), and within the past 14+ days since the related article was published, Definition & types of technical drawing and 15 Reasons why You Should Study Environmental Science have risen and been viewed a total of 2028 and 1,167 times respectively—a rise of about 676 and 496 within the last 2+ weeks: 50%, and 74% increase respectively.

Screenshot 11_two most viewed posts
Screenshot 1

Because of interest from my readers who have been coming from Google, I was motivated to produce two eBooks (one of them has been revised once, while the other has been revised 4 times) which, as at today, have been downloaded a total 312 times: 174, and 138 times respectively (screenshot 2); 231 out of the 312 were downloaded just 6+ days into this month.

Screenshot 12_312 total downloads frrom August 23 to September 5_2019
Screenshot 2

Definition & types of technical drawing, which used to attract between 30 and 50 views per day, now attracts between 70 and 100+ views per day, mostly from Google. In fact, on September 4 it attracted 124 views, even though I didn’t publish any article that day (see screenshot 3).

Screenshot 13_124 views per day_97 refers from Google
Screenshot 3

Last month, Definition & types of technical drawing attracted 499 views, but within 6+ days of this month has already attracted 391 views (see screenshot 4), and within one or two days, could beat the stats of last month. By the end of this month, I won’t be surprised to see the stats double, triple or quadruple the stats of last month.

Screenshot 14_391 views in 6 days_in contrast with 499 views for the whole of last month
Screenshot 4

When I started this site, even after 2 years, it was quite normal to be referred only anywhere between five and ten times from Google per month; but now, it’s quite normal to wake up a few hours into a new day and see that my site has been referred 16 times from Google, and my most viewed article viewed 21 times (screenshot 5).

Screenshot 15_19 views from Google 3 hours into to day
Screenshot 5

My greatest motivation is my site’s report from Google search console, which shows that the average position of my site within the last seven days has been 1.3 whenever the query “types of technical drawing” is made by Google users (screenshot 6).

Screenshot 16B_latest Google report on types of technical drawing
Screenshot 6

Also, the average position of my site within the last seven days has been 6.4 whenever the query “why study environmental science” is made by Google users (screenshot 7).

Screenshot 17_latest Google report for 15 reasons why
Screenshot 7

Generally, the top 5 queries that have made my site to be highly referred and viewed from Google within the past 7 days have been (screenshot 8):

  • types of technical drawing
  • why study environmental science
  • technical drawing
  • different types of technical drawing
  • why do we study environmental science.
screenshot 18_queries
Screenshot 8

I guess these keywords ring a bell, and inform us exactly what a section of users are searching for on the internet. The same thing happens around other keywords outside the technical drawing niche.

Generally, most of the visitors from Google within the last 7 days have been coming from the following countries (Screenshot 9.):

  • Philippines
  • Nigeria
  • India
  • United States
  • Guyana
  • United Kingdom
screenshot 19_top countries
Screenshot 9


From my experience within the past 8+ months or so, and especially within the last two weeks—which included further optimization of my most viewed posts by linking them to other articles, and creating two downloadable eBooks—I can only advise fellow bloggers to use keyword optimization if they want to easily attract readers (who belong to their niche) from the wider internet world via Google, Bing, Yahoo, Baidu, etc. It may be advisable to search for the keywords in your niche and start using them, or get more familiar with them.

If you are interested in increasing your site’s exposure, it is advisable that you blog regularly, use keywords which can be confirmed from Google/keyword tools, and share the links of your content on other social media platforms—if you can. However, in addition to these, you can expose your site much more by producing downloadable eBooks which you can upload for free on your website and other popular eBook websites such as PDFdrive and Slideshare. Why? So that people who are interested can download them and continue to share them with the wider world which will likely continue to come in larger numbers to your site over time.

You may read related articles by clicking the following links:

How keyword optimization made my article attract the highest number of views & rank almost 1.0 on Google—6 screenshots & a practical example

The feeling of blogging to 1st position on Google in 28 countries

The impact of aging data on the effectiveness of internet marketing

Most website, blog and brand owners spend a lot of time acquiring data, but use much lesser time to figure out which aging data is no more important…by frequently acquiring new data, and doing away with aging or aged data when necessary, website owners and businesses would be on the path to making high returns on investments (ROIs). (Featured image credit:

The whole internet is built on data. Moreover, data is a vital component of the digital marketing industry which is just one field out of so many that are represented online.

Most owners of websites, blogs, brands, technology and service providers spend a lot of time figuring out how to acquire data, and what to do with it.

The effectiveness of an internet marketing campaign depends on the quality of data obtained and the purpose or aim for which it is used.

Successful internet marketers have always grown through the challenges caused by changes in data

The success of online advertising and digital marketing, especially during periods of financial crisis, has always depended on how precise businesses use data to make high returns on investments from their targeted campaigns—the right audiences.

The measure of each campaign’s success shows up in respective ROIs which are powered by quality data—old or new; old or aging data usually has its downside or limitations in the scheme of internet marketing.

The issue with data that ages—data aging

If we consider the fast pace of the internet, and the go-getting attitude of digital marketers, it won’t be surprising to understand why many people don’t think or talk about aging data—or data aging.

Depending on the type of internet/digital marketing strategy or campaign, data either gains or loses value over time—generally speaking, data ages.

The problem is that most website or blog owners and marketers don’t do their homework: they don’t review or query old data which always has significant positive or negative impacts on businesses or online campaign strategies.

Usually, one of the most discussed uses of data is the one targeted at getting the most out of the changing or unstable behaviors of customers—behavioral targeting.

Although many websites that provide tech services implement or employ cookie lengths (precise durations of time in which cookies stay on people’s computers or phones), they drop cookies at a specific time, and make certain decisions about people’s behaviors when cookies expire.

The issue is that over an extended period of time, cookies don’t give good clues as to whether individuals plan to make a purchases, or whether lack of time affects their decisions to continue moving in a purchase funnel, or move completely out of/away from it.

Are most individuals still on the lookout for t-shirts? Or, after visiting t-shirt stores for a few days, have people lost interest in t-shirts, and suddenly picked up interest in shoes?

If they have picked up interest in shoes, does it mean that they will make any purchase?

On a General note, it will be difficult for a cookie with a short lifespan—say two months, or so—to give clues or provide reasonable answers to questions raised in the previous paragraph, especially when it comes to a business that has been running for a year or so.

The thing is this: there are many behavioral changes that old or aging cookies won’t be able to detect. By building digital advertising campaigns around such aging data, one would likely experience negative results or impacts, rather than positive ones.


Generally, most website owners and internet marketers don’t seem to query aging data, or find a way to use aging data profitably—they don’t seem to take it serious.

The online marketing or digital industry has always had the challenge of making moves without having in-depth understanding about the fluctuating decisions and behaviors of individuals, which can be perceived to an appreciable extent withthe help of cookies.

A lot of questions definitely arise when it comes to how well computers process changes in human decisions and consumer behavior when it comes to digital advertising or online marketing.

If a website or business owner continues serving ads for trousers when most individuals have decided to go for t-shirts, then they would likely not make any good profit from such a campaign.

Most good businesses that are transparent with their numbers—returns on investment (ROI)—know where faults come from whenever cookie data-related campaigns are unsuccessful.

By frequently obtaining new data, and doing away with irrelevant aged data when necessary, website owners and businesses will be able to run much better and efficient internet marketing campaigns that can attract high ROIs.

8 Important areas that are worth considering when promoting any business using digital media strategies

We are deep into the internet or computer technology age in which new business opportunities open up for digital marketers on a daily basis. Contained in this article are brief highlights of eight key areas that are crucial for success when using digital media strategies to promote any business strategy. (Featured image credit:

For any business or business strategy to succeed using digital media strategies, the former has to depend on the latter to a very great extent. We are deep into the internet or computer technology age in which new business opportunities open up for digital marketers every day.

Many business opportunities that spring up carry an air of unpredictability around them; this usually takes many digital marketers unawares. Moreover, many marketers find it difficult to harmonize their business and available digital strategies together with unexpected changes within and beyond the borders of their business.

Unexpected circumstances have made digital marketers (or their businesses) change how they use digital media strategies to aid growth and increase their successes.

This article will look at certain important areas in which digital marketers can adapt their business strategies to, and meet up with the changing needs of consumers and the evolution of their business environment.

But first, what is digital media strategy?

Digital media strategy is any plan that can utilize data- or technology-based processes to maximize business opportunities.

Examples of digital media employed in strategizing businesses include most or all media that exist as data in computer-decipherable format. Examples include: web pages, websites, digital images, software, databases, digital audio such as MP3, etc.

What is a business strategy?

A business strategy is a long term plan that contains actions designed to accomplish specific goals or objectives; it can also be defined as a master plan designed to make any business competitive in business markets, satisfy customers, and achieve desired goals.

Now, we take a look at eight key areas that are of paramount importance when using digital media strategies to promote any business strategy:

(1) Type of business enterprise or model

A business enterprise or model can be one out of many that exist. It is important for a digital media strategy to be in harmony with a business enterprise or model.

For example, if a digital marketer intends to create a relationship-based (content and social media) business, but still includes an aggressive money strategy, it might lead to misunderstandings with customers because in many cases, customers’ feelings are often overlooked when money is rigorously pursued—the reverse could also be true.

Thus, it is important to harmonize a business enterprise or model with available digital media strategies. There are different types of business models which still have many other models within them.

The following are common business models that use digital media marketing strategies for promotion:

(a) Mass market B2C (business to customer)

This model involves direct exchange, marketing, or general buying and selling of services and products directly between customers.

(b) Niche B2C

This model usually has businesses or services targeted at specific people; an example could include buying and selling of products for people who live with a specific health-related problem, or disability.

(c) B2B (business to business)

This model includes business or services such as wholesalers or resellers that sell directly to other businesses. This model deals with other businesses or leaders of businesses, rather than consumers.

(d) Freemium

This model has been trending in recent years. It’s very popular and has attracted users because businesses that employ it usually give out a certain per cent of a product or service for free.

In so doing, it the service has offered more interesting emotions and experiences that could even be far more worth than the money used in buying an item or service.

(2) Type of product, service or brand

Any product, service or brand is key to the success of any business, and if possible, should even be regarded as a person. Why? Because the values of any business are usually held in the same esteem that each person holds and respects themself.

Businesses should exude uprightness, politeness, honesty, and a desire to achieve something greater, and grow more in knowledge.

Such values, if present in a business structure, would easily be expressed through services, sales and innovation; in fact, they give a business an attractive personality.

A product, service, or brand could (or should) also have a visual identity or logo which, in most cases, emanates from a business owner‘s personality and outlook.

(3) Customers’ interests: be honest, and value customers

Although many businesses claim to have the interest of customers at heart, not all of them make key decisions with customers in mind.

One important thing any business should strive to do, is to be honest about their values, and truly work towards achieving preset goals.

In this regard, it would be appropriate to make decisions that can offer the best service(s) to customers.

This might require making financial sacrifices, reducing profits or carrying out duties that won’t benefit the business directly and on a short term basis.

If any business cares about its customers, then it has to ask itself time after time whether its customer’s decisions have been placed ahead of its financial decisions.

This doesn’t imply that a business should neglect its financial decisions; on the other hand, there are situations when customers should be considered before finances or monetary gains.

(4) Business culture

Like every society or house, businesses build their respective cultures from the day they start operating.

Business cultures springs up from decisions, conduct, demeanor or behaviors of its management or leaders whenever they deliver services.

Business cultures have positive or negative effects on everything businesses do.

A business’ culture may either encourage staff to build a career out of a business, or dump it for another business that has a more attractive culture.

Whichever culture any business decides to use, it should be inspiring, positive, energetic, and energizing; if not, then it should start working on being so.

(5) Global scheme or strategy

The growth of any business to a global or worldwide scale—globalization—can attract a lot of challenges. In fact, in many cases, it can take some businesses by surprise when they outgrow their locality.

Business globalization brings about cultural and lingual challenges, along with issues related to payments and other processes.

Most businesses can ease the challenges they encounter globally if they take culture, language, payment processes, amongst others, into consideration and find ways to solve them.

Many businesses have an international presence on the internet, even if they have much more localized audiences.

(6) Future plans: vision

It’s one thing for any business to have a plan or mission, and draft aims, goals or objectives which will be delivered through a strategy/strategies; and it’s another thing to have a long term future plan. In fact, future plans or visions should sit on top of immediate plans.

If a business doesn’t have a vision in place, it should start thinking about one. A vision is important because it can keep customers and investors, shareholders much more committed to a business.

Regardless of the type of vision any business has, it’s important that business strategies fit with visions; otherwise, businesses will risk delivering services that are not in harmony with their business directions.

(7) Research and perception (insight)

Research and perception about experience—in and around a business—is crucial to the success of any strategy; of utmost importance also, is an understanding of the implications of all types of business data.

Generally speaking, digital research, properly and adequately conducted, can be very helpful and give clear and precise information about the percentage of consumers buying an item online, the number of countries buying the most, etc.

An idea about these types of data will give a clear indication about any possible gaps in a business, and could help develop understanding about profitable areas that should be exploited.

Researched data can also help to generate ideas for future plans, schemes, and tactics that can sharpen existing strategies much better.

Questionnaires can be administered to customers, clients or businesses in order to gain insight into their behaviors, understand what motivates them, and how they react to different services.

(8) Key performance indicators (KPIs)

An important method for assessing the success or level of performance of a campaign (business strategy) is by using key performance indicators (KPIs).

Generally, we have discussed the various types of business models, and know that they could have different objectives, cultures and visions.

Amongst other things, objectives, cultures, and visions will dictate a business’ KPIs (key performance indicators).

If a business wishes to make its strategy successful and accepted by decision makers, other businesses, shareholders and customers, then it will have to keep on delivering what it has promised to deliver.

It is important to note that business KPIs could come in countless different forms such as (but not limited to) customer satisfaction, the number of customers, sales, profit, share price, retention, and other useful metrics that help to determine the success of a business during any given time period.

Freelance writing online job opportunities: campervans, MS Excel, kitchen, dogs, men’s lifestyle, etc.

(Image credit: Making cash from writing.

The first time an article on freelance writing online opportunities was published on this website, quite a number of people showed interest through comments, and it was evident that people could be interested in making money from their writing skills.

The responses from that article, and the number of websites/blogs that can be seen publishing content related to the ones in freelance writing job opportunities, have motivated me to publish another article on some of the most recent freelance writing online opportunities on the internet.

Why? Because I’m convinced there are talented writers and bloggers out there who might be interested in getting making good money from their writing skills—if they have the interest to give freelance writing a try.

Although there are many websites that advertise freelance writing online opportunities, today’s article contains freelance writing online opportunities from only one of several other reputable online websites/job boards: Problogger.

Note that out of the 6 adverts listed further below, 2 were published today, while 2 were published yesterday, and the remaining 2 were published about 3 and 4 days ago, respectively. All adverts state that freelance writers are free to work from any place of their choice in the world.

For those who may be interested, it would be good to hurry up and apply because adverts close up after some time, especially after a good number of people apply early. On the other hand, freelance writing online opportunities will always come and go on job boards. ALWAYS!

So it may be a good idea to always check websites/job boards that advertise freelance writing online opportunities every now and then—even on a daily basis.

In case you don’t have a clear idea about what freelance writing and freelance writing online opportunities are, but you need explanations, view a detailed article on these subjects by clicking here.

Details of advertisements

(1) Description: Campervans, RVs & Tiny Homes is looking for subject matter experts in the areas of campervans, RVs and tiny homes.

They want a writer who can research and write 2 articles each month, each ranging from 1500 to 3000 words.


Rate for payment will be between $0.05 and $0.08 per word, depending on experience.

For more details on how to apply, click here.

(2) Description: MS Excel

Experienced Microsoft Excel writers are needed to join the team on a part-time or freelance basis.

The writers shall be expected to create content on Microsoft Excel (the basics), and some of Excel’s more advanced features—formulas, charts, PivotTables, conditional formatting, filters, and so on.


Not stated.

For more details on how to apply, click here.

(3) Description: Research Analyst

“Wonder” is an on-demand research network where bright minds are needed to create content on intriguing and intellectually stimulating topics. With “Wonder”, any writer can earn while they learn—do research and get paid.

Research conducted by writers will serve as the bedrock for strategies and initiatives by clients that include top-tier consulting firms, VCs, and international marketing agencies.


Between $15 and $18 per hour, based on flat fee project work.

For more details on how to apply, click here.

(4) Description: Kitchen & Food

Writers are needed to write new articles and rewrite old articles for a food/kitchen blog. Most of the content will be kitchen equipment reviews, lifestyle, and recipes.

Writers should have experience writing about food, cooking and baking, and reviews.

To be considered, writers are expected to include 2 to 3 links to their food, kitchen or cooking articles, and state their rates per article, amongst other requirements.


Not stated.

For more details on how to apply, click here.

(5) Description: Dogs

“Ultimate Dog” is looking for passionate, professional dog writers who have experience writing about puppies, dog health, dog training, dog behavior, and dog care.


Writers are expected to state their own rates in U.S. Dollars per 900-word article (required).

For more details on how to apply, click here.

(6) Description: Men’s Fashion & Lifestyle

Good writers are needed; they must have solid research skills in order to write for which is a growing men’s fashion and lifestyle website that attracts about 200,000 monthly readers.


Payment is per written word.

For more details on how to apply, click here.

7 important content marketing development strategies that would make most visitors read your posts

Many website visitors don’t actually read blog posts. Visitors only read content if it’s compelling enough; they could even go further to share your content on social media and other web platforms, and help increase your website’s views to a great extent. Here are 7 important marketing development content strategies that can be employed in writing blog posts that visitors would love and be compelled to read.

(1) Conduct internet search to find out what is trending—the most pressing issues bothering people who could become your visitors

Conduct a search about popular issues, and reflect them in the titles of content you intend to write for visitors of your website.

One of the best ways to find out popular issues is to visit community-based websites like Reddit, Buzzimo, SEMRush, etc. These websites provide up-to-date information about pressing issues in the world.

(2) Write blog posts around the following popular types of content

  • List-posts/How-to posts: they guide visitors on how use listed ideas/actions to get things done.
  • Posts based on interviews with experts: in many instances, experts assist visitors in handling issues better than blog owners do.
  • Posts on reviews: they help visitors evaluate products used by customers, before making decisions about purchasing such products.
  • Posts on frequently asked questions (FAQ) and quizzes: visitors who are interested in gaining knowledge cannot help but read adventurous, entertaining and educative FAQ’s and quizzes.
  • Posts on personal motivational stories: personal stories on success attract visitors to read insightful pieces that actually help people succeed.
  • Posts on breaking news/products or discoveries: visitors are always interested in learning something new.

(3) Find appropriate keywords that will build affinity with visitors

After deciding the type of posts you would like to write about, find appropriate keywords based on your list of upcoming topics. In order to select popularly searched keywords you anticipate visitors would likely type on search engines, go to and type the keywords you’ve chosen. After typing, you’ll notice the appearance of a list of related long-tail and short-tail keywords, which is influenced by the keywords most internet users type, and which potential visitors seem to have much affinity for.

(4) Find out which keywords rank the highest

After deciding on appropriate keywords, use online platforms such as, Google keyword planner or Google trends to find the keywords that rank the highest in terms of search and traffic volumes.

After you’ve found the keywords that rank the highest, place them appropriately at a low density within your blog content—but don’t stuff your blog content with them.

(5) Use attractive images visitors wouldn’t be able to resist viewing

In order to make posts attractive to visitors before engaging them to read, place a visually appealing image on your posts. It’s been observed that articles with images get around 94% more views than articles without images.

The lesson here is this: content that has images/pictures attract far more visitors than content that doesn’t.

(6) Make content more scannable and readable

After creating your content, make it scannable by leaving sufficient white spaces within content in order to enhance visitors’ readability so that words won’t be too stuffy and tiring to read.

Coupled with sufficient white spaces, you could also use bullets to make important points easily seen by some visitors who are either in a hurry, or like scanning content.

(7) Employ tools that can perform quality control check on your writing

After preparing content and placing an attractive image, carry out quality control check by employing the following:

  • Google Docs or MS Word: both help in highlighting spelling and grammar errors which you can remove before they discourage visitors from visiting your site and reading its blog posts in future.
  • Copyscape: helps to check for plagiarism and ensures content is original and not duplicated.